Search Engine Optimization (SEO) is the process of optimizing your website in a way that makes it as relevant and search engine friendly as possible. Search engines like Google send out web crawlers (sometimes called spiders or bots) to examine your website, including your code, content, tags, links and keywords.

What do web crawlers look for? They are looking for how relevant your website is compared to your competitors, how accessible and current your information is and the overall popularity of your site. They also check your site to see if it has outbound links that lead to other relevant sites. All the pertinent information is then gathered and used to index your website and determine your ranking on search engine results pages. In fact, there are well over 200 factors that Google uses to determine your website’s ranking.